Singapore food manufacturers are enjoying the sweet taste of success in the United Arab Emirates (UAE) — the largest Middle-Eastern market for the Republic's food exports.
Seventeen Singapore firms — including sauce supplier Kwong Cheong Thye — raked in as much as $19 million worth of sales during last month's Gulfood 2007 in Dubai.
This was unveiled by IE Singapore on Sunday, as it prepares to promote the overseas growth of Singapore food — from authentic hawker fare to modern ethnic food — at the Tasty Singapore Food Festival in Dubai this week.
"We see good potential for Singapore food manufacturers in the UAE," said IE Singapore deputy chief executive officer Ted Tan.
"Singapore food manufacturers already enjoy a good reputation in the Middle East for premium food quality, high food safety standards and innovation. The recognition of Muis' Halal Certification System and certificates is an important development that will further boost Singapore's food exports to the UAE," he added.
Last year, IE Singapore worked with the Islamic Religious Council of Singapore, or Muis, and Singapore's Ministry of Foreign Affairs to obtain the agreement of the UAE's General Secretariat of Municipalities to recognise Muis' Halal Certification System and Halal certificates.
Food exports to the UAE hit $102 million last year, a 31 per cent rise from 2005, ranking the region as Singapore's 13th largest food and beverage export market.
Overall, Singapore food exports to the Middle East witnessed a 16 per cent rise over 2005, to reach $252 million, said IE Singapore. -
taken from: The Halal Journal
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